Privacy Policy

1. Scope

These web shops,,,,, are operated by BORG Automotive A/S (hence BORG). It is important for us that we create and maintain an environment where our users feel comfortable that their information will not be misused.

We comply with the applicable data protection laws, such as the General Data Protection Regulation 2016/679 and national data protection laws. These data protection laws relate to the protection of your personal data and grants you rights in respect of your personal data.

This policy aims to tell you which personal data we collect from you and how your data will be used following the use of our web shops to try to ensure you the proper handling of your data.

2. Which personal data is collected?

For the purposes mentioned hereafter, BORG may gather and process the following categories of personal data about you:

  • Name.
  • Contact details (e-mail).
  • Employer.

You may also choose to provide additional/optional information when we have contact with you (by telephone, by e-mail or at trade fairs or events).

Furthermore, we may also collect, and process information obtained through our Web shops or the devices you are using. This information can be:

  • Information from cookies, web beacons or from the internet. This information will be gathered automatically and may be the website that you have visited before browsing our web shop or the website that you are visiting after ours. We may also collect information on which pages of our Web shop you are visiting and how, your IP addresses, type of browser, access times, operating system.

3. Why do we collect this information?

BORG collects the abovementioned information to understand your needs and to provide you with a better service, and more specifically we collect your information for the following purposes:

  • Your personal data will be used to send you order confirmations, delivery notes etc.
  • Verify your identity.
  • Contacting you for market research purposes from time to time. We may contact you by e-mail.
  • Access the web shop and use all the functionalities.

4. How will your information be used and shared?

BORG may share your personal data:

  • with companies in our group and/or our affiliates.
  • Developer of the web shop.
  • Companies hosting the web shop.

We can also share your personal data, based on our legitimate interest, to third party providers who help us with our products and services. These companies will have access to your personal data, but only when strictly necessary to perform their functions and they may not use that data for any other purpose.

Your personal data will not be sold or rented to third parties.

If the business of BORG is sold or integrated with another business, your details could be disclosed to any prospective purchaser’s adviser and will be transferred to the new owners of the business. In this case, we will implement the appropriate safeguards to ensure the integrity and confidentiality of your personal data. However, use of your personal information will remain subject to this Policy.

5. Transfer of your personal data

BORG does not transfer your personal data to third countries located outside the European Economic Area, except if needed to comply with our legal obligations, in the interests of security, public interest, law enforcement or if BORG is sold or integrated with another business located outside the European Economic Area.

6. How we use cookies

Some features of this Web shop are designed to give you a better online experience on our Web shop and will only work if we use cookies. We also use cookies to collect information about your online preferences. Cookies are text files which contain small pieces of information, sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. They will be stored on your computer, tablet or phone when you visit a website.

Cookies may contain identifying information. Cookies enable us to gain information about the use of its Web shops. This information may be analyzed by third parties on our behalf.

We use the following categories of cookies on our Web shop:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Web shop and use its features. Without these cookies, services you have asked for such as remembering your login details will not function.

Performance Cookies

These cookies collect anonymous information on how people use our Web shop. For example, we use Google Analytics cookies to help us understand how customers arrive at our shop, browse or use our shop and highlight areas where we can improve areas such as navigation. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies

These cookies remember choices you make such as the country you visit our Web shop from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other Web shops.

Google Analytics

We also use third party services such as Google Analytics to collect information about visitors to our Web shops. This information is aggregated to determine number of visits, average time spent, pages viewed, etc. We use this information to measure site usage, as well as to improve the content and value of our site. More information about the way Google processes your information is here.


Deletion of cookies and more information about cookies

Some cookies are deleted when you close your browser (session cookies). Others remain on your device until they expire, or you delete them from your cache (persistent cookies or tracking code) and enable us to remember things about you as a returning visitor.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. The help option on the toolbar of most browsers will also tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please bear in mind that some personalized services may not be available if you choose to disable cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site; unless enabling again cookies.

To find out more about cookies please visit: or see which contains further information about behavioral advertising and online privacy.

Web beacons

Some of our Web shop pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a campaign.

7. Rights of Data Subjects

You are entitled to see and modify all the information held about you and to obtain a copy of the information we hold. If your personal data have been changed, you can rectify, complete or erase the outdated, incorrect or incomplete data we have about you. Furthermore, you have the right to restriction of the processing of your data and to object to the processing of your personal data. You have also the right to receive the personal data you have provided, in a structured, commonly used and machine-readable format and have the right to transmit those data to another company.

We may require you to provide verification of your identity to ensure that we provide the answers to the person that has the legitimate right to send us one of the abovementioned requests and to obtain the information.

Please note that in certain circumstances as provided by law we may withhold access to your information or that we may not grant your request where we have the right to do so under applicable data protection legislation.

If you wish to obtain more information regarding the processing of your personal data or if you wish to exercise your rights, please contact us at

You have the right to lodge a complaint with the competent supervisory (data protection) authority in Denmark.

8. Security

BORG is committed to trying to make sure that your information is secure. We have implemented reasonable technical and organizational measures to secure your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed. You should, however, remember that the internet is an open system and we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal data for improper purposes.

This Web shop may contain links to third party websites. BORG is not responsible for the content of these websites and is not responsible for the privacy standards and practices of that third party. We recommend that you read and understand the relevant privacy policies of these third parties and their websites before you accept their cookies and visit their website to ensure yourself that your personal data is sufficiently protected.

9. Changes to this policy

BORG may amend and update this policy from time to time to ensure that the policy represents the way we process your personal data at that time. We will place an updated version of this policy on the same webpage and will automatically be effective when published. Please return to this webpage regularly to ensure that you are always aware of the information we collect and process, how your data is being used, in which circumstances, and in which cases we will share your data with third parties.

BORG Automotive A/S
Funder Dalgårdsvej 12
8600 Silkeborg

Tel: +45 86 80 11 77

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A part of BORG Automotive Group